Much like the attention now focused at Beijing, in 2012 all the worlds’ eyes will be turned to London and Britain as we’ve our chance at hosting the Olympics. As a tier one sponsor, British Airways has much invested in the London games – both financially and in terms of status; and has a great opportunity to capitalise on this attention and energy positively for the business.
So the third ‘Come Fly With Me’ trip would be to China’s capital city as it prepares to host it’s games to discover some of the opportunities and threats that relevant for our games; and help inform activation strategies in the lead up to them. The flyers for this trip; the sponsorship team’s very own Nicky Hall and Aarti Pall, Ross Landles from Agency.com; and as a late substitute for Roberto Colandangelo BBH’s Nick Phelps; are due to scour Beijing for the next four days for insights, meeting with local marketeers and sponsors, visiting the stadiums, and most-of-all looking for the best activations on the ground.
For more info on the flyers, read on: Ross Landles
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