A quick update from Beijing. Just arrived back to the hotel after a day's searching Beijing's streets, checking out where the tourists go, looking at activations, (trying) to talk to 'Beijing hosts' and seeing the first of the stadiums.
Many of the key attractions have the air of a building site, Tiananmen square in particular is engulfed with cranes, men in hard hats and the ringing of spanner and wrench. But it looks like it'll look amazing when they're done.
We found the Omega countdown clock somewhat disappointing. Tiananmen is massive - our guide suggests 67 football pitches - the clock is small, and the digital display was feint and unreadable with the bright sun.
The Games' pictograms connect well with crowds and landscape - they're on-display in flower, print, digital, sculptures and on the t-shirts of ordinary locals. The picture below shows them on display in Tiananmen, drawing in the crowds half-finished.
Umbrella's... Seems like there's competetive air around which brand will supply these - keeping security and police out of the sun around olympic venues and other key tourist spots. We've seen brollies from a range of top and local sponsors without a clear pattern behind who goes where.
One of the strangest sights of the day was several free poster sites around one of the Olympic venue, perhaps these are on there way however an opportunity being missed at present.
This evening we're meeting, Sir Clive Woodward, Simon Clegg (CEO BOA), Mark England (Chef de mission BOA) to talk Olympics and BA 2012.
Good night.
No comments:
Post a Comment